We’ve all heard of the ethereal cloud but few of us understand what it is and even fewer are leveraging it properly. For most, the cloud is another place to store the ever-growing accumulation of stuff. But the cloud has potential beyond managing your iTunes library and some are adopting it to the exponential benefit of their business.
According to a study from consulting firm Emergent Research and Intuit, the percentage of U.S. small businesses using cloud computing is expected to more than double during the next six years, from 37% to nearly 80%. Many small business owners utilize the cloud to streamline communication, increase efficiency, and generally save time and money. In fact, cloud technology is already having a broader impact on the macro-economy.
With the growing library of platforms and applications accessible across an enterprise and on mobile devices, small and large business are increasingly able to focus on mission critical aspects of their business. In turn, we’re seeing an explosion in innovation and efficiency that shadows a similar boom during the first years of the Internet. The cloud is enabling a culture of quick and precise communication and collaboration. Small and mid-sized businesses are now able to level the competitive landscape and directly challenge traditionally held business sectors – for example, Airbnb.
At NEXMachine, we give our customers the tools and the solutions they need to transform their business. Process optimization, cross organizational communication, precise reporting, and increased client interaction and intelligence are just a few ways that NEXMachine clients are using the cloud to gain a competitive advantage. For more information, feel free to contact us or request a demo.